Wednesday 24 January 2018

Pushing Pharma Sales Through Effective Mobile Learning Strategies

Digitization plays an ever-evolving role in today’s era of transformations in the pharmaceutical industry, featured by increased number of patients, doctors and new entrants. To stay consistent, companies need to adopt a customized approach and make data the primary key of marketing. The industry challenges from rising competition and cost pressures to reducing profitability and changing regulations have impacted the conventional business model.

              

Today, pharma companies utilize innovative technologies to create a team of marketing, sales and digital experts who work seamlessly to cater to emerging customer needs. Therefore, mobile-enabled e-learningcourses are designed for the sales personnel to foster collaboration with customers.

Most of the companies in pharma industry lack a perfect strategy to embrace digital disruptions. They initiate learning process without a clear understanding of industry needs and market dynamics. As a result, companies face repercussions when they empower sales employees with laptops. The most robust technology is interactive mobile app which is a ready-made platform for workforce engagement and effective healthcare solutions. Today, pharma companies realize the value of mobile devices which enable workforce to learn at their own pace as per their customized needs. They have shifted towards patient-oriented approach to improve communication between pharma industry and their patients.

Digital Innovation in the Pharmaceutical Industry

Technological advancement and digital innovations are developing at a very fast pace. Despite various barriers, the adoption of new technologies has enabled pharma companies to deliver ‘beyond-the-pill’ services. The biggest innovation in this industry is the blend of biology and technology, which is known as blockchain technology. It is a shared record of peer-to-peer transactions created from linked transaction blocks. Each patient’s data is made a ‘block’ part of a complete patient profile which is later shared with healthcare professionals.  Blockchain technology helps companies store patient data, improve operational efficiency, secure medical information and simplify access to that data. It is highly efficient and secure framework for data sharing with the potential to digitally transform the industry. Blockchain can benefit pharma companies in different ways:
  • ·         Track movements through multiple channels
The incompatible legacy systems have minimal visibility of end-user sales, so blockchain helps to track how new drugs shift from manufacturer to the customer.
  • ·         Enhance drug safety
Blockchain helps to keep track of active pharmaceutical ingredients, find drugs that do not contain them and filter out fake drugs.

A pragmatic approach towards e-learning software in delivering effective digital strategies is getting popular. From sales to manufacturing and support, pharma industry takespride in providing digital healthcare solutions with tailored learning outcomes. 

Thursday 11 January 2018

No UI Is Good Enough: A Big Step Towards Transparent Interaction

With technological advancements, the trend of using interactive online learning platforms with no interface is the next big thing. Latest mobile apps revolve around a single screen, helping users do just anything. There are gamut of benefits and opportunities which organizations can leverage when thinking about interaction through Graphical User Interface (GUI).


In today’s digitized world, everyone is surrounded with smartphones, smart-TVs, laptops and tablets to gain just-in-time information. For workplace training, bulk information is shared via interface, peppered with short audio and video nuggets. New age learners prefer UI-less Learning Management Systems (LMSs) to access online courses without any need to login to the interface at all times.

For the last few years, GUIs have conquered the way learners interact through employee training software. Technological advances encompassing multi-screen touch and gestural inputs have moved far beyond merely interaction. The prime objective of GUI is to impart information in a way that it is easy to understand and access. Also, interface helps providing visual controls that helps users to access relevant information and instructs machine to perform further tasks. No doubt, majority of the people are accustomed to GUIs when using online platforms to access e-courseware. But ultimately, it has to be something new, innovative and time-saving, without affecting the interaction level of learners.

Shift Towards UI-Less Interaction

With the increasing popularity of just-in-time training, organizations are directed more towards automated learning. With the help of Artificial Intelligence (AI), trainers can automatically monitor the performance of their employees without any hassle. Also, automated learning through AI can regularly check employees’ work progress and other scenarios to ensure optimum performance. Several organizations believe that advances in AI are making the use of traditional UI extraneous. With time, UI will be no longer an essential tool for users while interacting with machines.

No wonder, latest mobile apps and online learning platforms are not completely UI-free. They still need a login screen and a chat interface. But, with introduction to automated learning, it has become possible for learners to login once and the very next time directly start the course module from where they left. While shifting away from GUI, learners are more prone to interact via multimodal interfaces. Audios, videos, speech recognition, vibrations and chatbots will be the most popular ways to impart information at different levels. Although communication through an interface is engaging, but if no UI is good enough, then this trend can definitely be followed.

Tuesday 26 December 2017

Analytics In E-Learning - Getting Smarter About Your Workforce

Across the world, organizations are making big investments to leverage analytics tools and technologies to provide customized digital experiences and improved learner engagement. Today, the country is widely adopting data analytics approach across marketing, sales, security, healthcare, aviation and other sectors. Organizations are working in collaboration with industry leaders to impart innovative learning solutions and bridge the skills gaps. The exponential rise of data requires service providers to understand the need of big data and how it can be incorporated with Learning Management Software (LMS).


Data Analytics: Few Use Cases

The highly advanced analytics strategy is the game-changer, with increasing number of data generated by internal systems, blended with data coming from external sources. For example, in the insurance sector, combining the unstructured data such as user reviews and ratings gathered from social media help insurers to understand customer sentiments in an analytical way. These outcomes help to mitigate risks and accordingly set different premium models. Let us discuss a few benefits of implementing data analytics for workplace learning:

• Analytics helps leveraging valuable data, thereby improving information flow across the entire organization.
• Even if there is a lack of direct interaction, it is possible to create a perfect profile using data aggregated from different sources.
• Data aggregation is another form of recognizing the significance of ample sources of information. For instance, analytics can be implemented to share data with others, thereby enhancing operational efficiency.

Although big data is getting popular, technological advances are still going to take place in the coming time. Investing in employee training is one big way of increasing success of analytics in e-learning. As technology evolves in varied industries, it is important that companies invest in this area.

Why Your Company Needs Data Analytics?

For an employee, it is important to develop analytical skills and understand their varied learning behavioral patterns. Big data offers learning analytics which can inform about different aspects of employee training which include understanding employees, developing successful training programs and building collaboration among peers. In addition, if educators are given an opportunity to know how their employees are seeking information, they are able to deliver more engaging and customized training content. Course modules are tailored to individual needs of learners, providing an effective learning experience. Data analytics is one of the latest trends going down the pipeline and will have a bigger impact with the use of robust LMS.

Monday 11 December 2017

Integration Of Augmented Reality In Modern Learning Spaces


From touchscreen encounters to real-world experiences, Virtual and Augmented Reality (AR) reflect a new trend of learning, engaging and collaborating across the enterprise. Virtual Reality (VR) is a computer-aided technology that uses realistic images, audios and animations to replicate a real-life environment. Availability of online courses in multiple formats via Learning Management Systems (LMSs) has become one of the most efficient methods to deliver continuous learning. The applications of an AR system are ample. As a collaborative tool, it enables real time communication among learners spread across diverse locations. As a training tool, it is used to direct learners with a series of steps to complete a task.

Scope of Augmented Reality in Different Industries

Awareness of AR has reached a crescendo, resulting in innovative learning solutions to support an increasing number of opportunities across industries. Augmented Reality has improved the interaction between learners and educators, resulting in better collaboration and marketing capabilities.

Figure- Adopting AR: What are Enterprises  Doing

Today, organizations looking to adopt AR have improved their learning technologies to leave a powerful impact on the enterprise market. The ever-evolving conditions of the digital world have increased the potential of online course delivery, saving costs and increasing effectiveness of workforce training. Let us discuss few industry verticals where AR is embedded with e-learning:

► Healthcare

From mental health ailments to 3D simulations, AR is expected to have a wide range of applications. For instance, virtual organ models are used in advance by doctors to prepare for complex surgeries. Today, AR solutions when blended with data analytics and artificial intelligence can change the way care is delivered.

► Entertainment

There are some organizations that organize live events, games and other forms of video entertainment to generate highest revenues through augmented reality. For players of video games, AR headsets add a digital value by providing seamless opportunities for interactive content.

► Retail

For retail companies, AR is used as an efficient tool to get the most out of information disseminated through social media and interactive mobile apps. Customer buying pattern can be analyzed to create virtual tours tailored to the learning needs of individuals.

► Manufacturing

Digitization has completely transformed the manufacturing industry. Sensors are installed on factory floors to improve operational efficiencies and reduce costs. AR helps building strong collaboration and engagement among learners, thereby streamlining the entire training process.

In conclusion, Augmented Reality is an advanced technology used to provide learners with the right type of content at the right time. An amalgam of personalized AR gadgets with robust e-learning applications can help taking learning to the next level.

Wednesday 29 November 2017

How Does Video-based Mobile Learning Improves Learner Engagement

In today’s era of visual information, where most of us retain more knowledge through visual content, images and videos are gaining immense popularity in e-learning courses to keep learners engaged. Undoubtedly, video-based learning helps conveying messages faster, more efficiently, motivate learners and make it easy to retain information for long. The incorporation of videos in learning is not new. With the ability to impart both synchronous as well as asynchronous learning aligned to diversified needs, videos have the ability to engage the auditory as well as the visual senses of learners.


Organizations focus on empowering modern learners by allowing their employees to adopt the latest tools and technologies to boost workplace productivity. Videos are processed 60,000 times faster than normal textual information and is more appealing for learners. Let us discuss few tips that are used by organizations to engage maximum learners:

·         Storytelling

Story-based content delivery aids learners effectively visualize the real-life application of a particular topic and provides related context. Story leaves a greater impact when blended with video-based learning. Every story has a rise and fall, and same goes with learning at workplace. For instance, adding a climactic scene at the end of story will engage learners till the end and positively improves retention.

·         Continuous training improvement

Video-based content helps educators save their time investing in delivery training repetitively. The time saved can be utilized to improve the quality and efficiency of training program by organizing flipped classroom, customized learning paths, instant feedbacks and more.

·         Ask questions

It may sound rhetorical, but questions provide learners a great opportunity to think on what is being asked. Onscreen questions enable learners to recall whatsoever they learned till then, increasing their chances to remain engaged till the end.

·         Keep it short & precise

Content is transformed as short clips while delivering video-based learning for betterlearner interaction. Short duration videos impart accurate information which is aligned to customized needs of organizational workforce.

As text and graphics make courses boring, interactive videos are used to explain better by example and enhance the overall learning experience. So, it is important to ensure that videos are used in the right manner with a thoughtful planning and right amount of engagement so that video production is done in a professional way. In today’s revolutionary world where the use of multimedia presentations for learning is increasing, video content delivery is becoming an apt training method at workplace.

Thursday 9 November 2017

Significance Of Coworking Spaces For Workforce Learning

Coworking spaces have become quite popular among the organizational workforce to boost collaboration and business productivity. As a result, it helps in encouraging learners and driving demand for coworking spaces.


Flexible work environment, global connectivity and robust infrastructure are the major factors that help organizations remain ahead of the curve. Development of online learning courses in coworking spaces is one of the growing business models of today’s age. It provides an effective work environment where employees with from different backgrounds work in the same space to improve interaction level between learners and educators.

Emerging Need of Coworking Spaces

In the last few years, there has been an exponential rise in the scope of using coworking spaces to enable employees access e-learning courses in the same space. Companies from different industry verticals are using these spaces to enhance learning outcomes and increase flexibility. Consequently, it helps encouraging employees to learn more, thereby leading to enhanced workplace performance. For instance, a company that emphasize both on consumer demand and marketing uses a common space to work as well as study employee behavior.

Today, enterprises are adopting varied kinds of coworking spaces to cater to the customized needs of every learner. Sometimes, they motivate their offsite workforce to join these spaces and leverage the benefits reported by an independent workforce. Enhanced collaboration, employee satisfaction and better productivity are some of the benefits of coworking spaces.

Why to Embrace Coworking Spaces in an Organization? 

Whether small firms or large organizations, coworking approach has been followed by all to reap the maximum benefits from online training programs. Their strategies follow different scenarios as listed here:
  • Placing different learners in common spaces help deriving communal benefits reported by independent co-workers. It is beneficial for employees who work in different geographic locations or work while travelling.
  • Incorporating coworking spaces with company’s organizational strategies, either by creating an environment onsite or using offsite space. It helps build innovation and adopted by Research & Development team as well as Human Resources.
  • Helping organizations to enhance their understanding of employees’ diverse work profiles that flourish in coworking spaces.
Accessibility of online courses in a coworking space offers ample opportunities to gain knowledge from colleagues who often share their ideas and vision. With advancement in technology, it has become easier for workforce to interact with others in coworking spaces virtually from anywhere. Ultimately, coworking allows employees learn at their own pace, acting as a respite from their day-to-day qualms of meeting deadlines and achieving organizational targets.

Monday 30 October 2017

Impact Of Enterprise LMS In The New Age Of Learning

Workplace learning is facing tremendous changes with ever-changing economy, learners’ preferences and demographics. However, innovations in technology such as mobile learning, simulations, adaptive learning and delivery of dynamic content via online Learning Management System are providing organizations with ample opportunities to handle these challenges. Facilitators are adopting new technologies to successfully transform training needs into solutions that enhance employee engagement, retention and business productivity. 
                     
Today’s new age learners are tech-savvy and therefore look for online courses that completely change the way learning occurs. They expect for a customized learning experience that is perfectly aligned to their individual training needs. Online courses which can be accessed via modern enterprise LMS helps building strong collaboration between learners and trainers, adapting a style which is different from‘one-size-fits-all’approach. 

Delivering an Engaging Learning Experience 

Enterprise LMS enables organizations to deliver learning experiences that ensure success of every learner irrespective of their location, background or learning style. It also helps to extend their reach and offer individual instructions for every learner. Key features of a next-generation LMS include:

► Digital, as today’s modern era is completely digitized and has become the most vital component for learning processes. 

► It develops communication and collaboration between the learner and the educator. 

► It builds an environment which is dynamic, catering to the customized needs of workforce from different industry verticals. 

A shift towards the next-generation LMS transforms into a more engaging, anytime and anywhere learning experience, which results in positive training outcomes. For trainers, an online learning platform helps giving a more personalized attention to learners and boost their success. With the support of LMS features such as flexibility and robustness, organizations support different learners, delivery models and approaches they need to adapt in the future. 

The ever-evolving demands of learners from all over requires organizations to follow an innovative and efficient approach to workplace learning. It means to leverage cutting-edge technology as a crucial key to implement e-learning strategies in a cost-effective manner. Truly, enterprise LMS is one of the most significant tools of digital learning, used to create and deliver online courses and training modules.