Today's new-age learners are surrounded by the latest technologies and games which add fun to the overall learning experience. The world of fantasy is interactive in a way that the real world is not. So, embedding gaming elements such as badges and points to the non-gaming context results in improved engagement, motivation and retention. These are the factors that have resulted in the evolution of the e-learning gamification approach in the workplace.
When the workforce is asked to improve their skills, learn change management process or work harder, then organizations boost their engagement with campaigns. For instance, keeping employees updated on the new product launch. At that time, marketing and other teams can organize a campaign to familiarize the sales team with the new product. The teams can adopt a gamified learning approach, use simulations, engaging videos or more to captivate maximum attention and drive social interest. In such scenarios, gamification helps to accelerate engagement levels and workforce performance, thereby improving the overall learning uptake. There are a few steps which are followed during the gamified e-learning campaign, which are as follows:
1. Identify the business goals
Every e-learning campaign addresses a specific business goal which needs to be focused. For instance, running a change process, adopting a new process, introduction of new products, meeting the business target, improving workplace performance and more.
2. Address the challenges
It is important to first identify the target audience and accordingly shape the challenges. Sometimes, it happens that organizations address the challenges which in real-life are only significant for top-level employees. So, to avoid this issue, audiences are divided into groups based on their diverse challenges.
3. Choose the appropriate gaming element
At this step, it is important to choose the relevant gaming elements that boost learner motivation and participation. Apart from scores and badges, other game mechanics such as avatars and narratives can also be used for a fun-filled and engaging learning experience.
4. Give continuous feedbacks
Gamified e-learning solutions also include real-time feedback systems to assess and depict individual performances. Learners can access leaderboards and benchmarks to monitor how well they are doing and what measures they should take to achieve the desired goals.
5. Reward & recognize
Throughout the campaign, it is important to recognize learners and celebrate their victories wins by rewarding certificates, points and badges. Participants are also appreciated for their active collaboration and improved learning efficiency.
When effectively implemented, a gamified e-learning campaign can improve the bottom line, while keeping the learners engaged and motivated. Discussed above are the five significant steps that help to build such campaigns for addressing learning and performance goals of modern organizations.
When the workforce is asked to improve their skills, learn change management process or work harder, then organizations boost their engagement with campaigns. For instance, keeping employees updated on the new product launch. At that time, marketing and other teams can organize a campaign to familiarize the sales team with the new product. The teams can adopt a gamified learning approach, use simulations, engaging videos or more to captivate maximum attention and drive social interest. In such scenarios, gamification helps to accelerate engagement levels and workforce performance, thereby improving the overall learning uptake. There are a few steps which are followed during the gamified e-learning campaign, which are as follows:
1. Identify the business goals
Every e-learning campaign addresses a specific business goal which needs to be focused. For instance, running a change process, adopting a new process, introduction of new products, meeting the business target, improving workplace performance and more.
2. Address the challenges
It is important to first identify the target audience and accordingly shape the challenges. Sometimes, it happens that organizations address the challenges which in real-life are only significant for top-level employees. So, to avoid this issue, audiences are divided into groups based on their diverse challenges.
3. Choose the appropriate gaming element
At this step, it is important to choose the relevant gaming elements that boost learner motivation and participation. Apart from scores and badges, other game mechanics such as avatars and narratives can also be used for a fun-filled and engaging learning experience.
4. Give continuous feedbacks
Gamified e-learning solutions also include real-time feedback systems to assess and depict individual performances. Learners can access leaderboards and benchmarks to monitor how well they are doing and what measures they should take to achieve the desired goals.
5. Reward & recognize
Throughout the campaign, it is important to recognize learners and celebrate their victories wins by rewarding certificates, points and badges. Participants are also appreciated for their active collaboration and improved learning efficiency.
When effectively implemented, a gamified e-learning campaign can improve the bottom line, while keeping the learners engaged and motivated. Discussed above are the five significant steps that help to build such campaigns for addressing learning and performance goals of modern organizations.
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