Driving Salesforce Excellence through Extended E-learning: The Trend is Emerging

With modernization, the need to adopt effective e-learning approach to train the workforce in retail companies is increasing. The retail companies face a wide array of challenges when it comes to educating their external workforce, especially sales employees who are mostly on the go. Therefore, the delivery of extended corporate training solutions through personalized mobile devices such as smartphones and tablets serve as a viable solution. Mobile learning is no more a new concept, but rather a successful strategy adopted for corporate training to fulfill the pertinent needs for diversified audiences.

Companies in the retail sector now realize the potential of delivering innovative e-learning solutions for their extended workforce. Therefore, more and more sales employees rely on their mobile phones to access training content because of the following reasons:

• Mobile devices are best suited for delivering training content as small nuggets of information which are accessible at any point of time. With instant access to bite-sized content, sales employees can easily fit training into their hectic schedule- between meetings, at home, or even on the go.
  
• The utilization of robust mobile learning apps helps to align individual learner’s activity across mobile devices. As a result, learners can start a course anytime, do any other relevant work in between, and later continue from where they left off. For instance, sales professionals can undergo training on their desktop, and then resume training on their smartphones, thereby supporting an impactful self-paced learning experience.

• The interface of mobile learning apps and web learning portals is entirely different. Modern learners prefer swiping or tapping the relevant information on their smart device, therefore typing and clicking can be a daunting task on mobiles. Netflix and YouTube are popular platforms where users can access data as per their recent search and learning preferences. Similarly, retail companies use custom mobile apps to adequately train their sales employees and get quick access to relevant information- every time and everywhere.

With the increased adoption of e-learning solutions for extended workforce training, the retail industry is emerging as a dynamically improving sector in the global market. E-learning serves as a one-stop solution by catering to the pertinent needs of all. Today, organizations are increasing awareness among their new-age workforce on what tools and knowledge can drive optimal results. Mobile learning is gaining importance in industries especially retail, where training the geographically spread workforce is the primary need.