What is the content localization?
The localization of eLearning content is the process of translating and modifying content according to a specific culture. It is imperative to maintain cultural sensitivity while translating and editing the content across different geographical regions. eLearning localization aims to adapt the content of an eLearning course to a specific location and culture without losing the essence of the training program in the process.
Translation vs Localization
Many individuals tend to confuse eLearning localization with translation. But the case is not so. Translation of eLearning content means the conversion of content from the source language into a specific language. The aim of content localization is to adapt to a specific culture by including images, symbols, tone of voice in audio narration, fonts, dates, and culture-based currency.
Let us look at six ways in which eLearning content localization can add value to a training program:
Let us look at six ways in which eLearning content localization can add value to a training program:
1- Eliminating cultural differences
Localizing a course will make sure the cultural differences are taken care of. The course that is entirely aligned to the target audience can clear any existing misinterpretations and can make the content more relatable. As a result, this provides a more effective learning experience.
2- Improving knowledge acquisition & retention
Since localization would enable the learners to relate better with the content, it will make it easier for them to acquire new information and retain it for longer durations. When learners encounter images, examples, or even fonts associated with their culture, knowledge acquisition becomes easier. This also contributes to longer and better retention of the information. Consequently, the learning application will also become easier, better, and faster in the workplace.
3- Boosting employee engagement
Localization is like giving a personalized touch to show your employees the organization’s efforts to ensure their comfort and promote a relatable academic culture. As your employees better relate to localized content, this enhances overall knowledge retention and workplace productivity. Moreover, employees are more likely to engage with the training modules if it takes care of their cultural sensitivities.
4- Diversified core learning
Through eLearning content localization, the core information from the initial module can be transformed into a message for your target audience, specific to each location and culture. This will help to create diversified learning content while maintaining core learning.
It helps global corporations to integrate their diverse and distributed workforce whilst also offering successful global training — each employee can have an accurate image of the brand of his or her business.
5- Managing consistent content
As companies want to grow their reach worldwide, it is essential to maintain consistency across all translated content. A professional localization agency can work with a team of native speakers who can maintain the consistent style, tone, and voice of the course content. So, this helps to boost the credibility of the course as well as the value of the training program. Also, delivering consistent content helps organizations to save time and costs by creating and publishing the content more effectively.
6- Improving brand image and the popularity of the training program
Incorporating the practice of eLearning localization portrays the organization as being compassionate and considerate of its employees’ cultural sensitivities and values. This also helps the organizations gain the respect and trust of its customers and employees, and ultimately improve the overall brand presence.
These are just some of the many ways localization can add significant value to an eLearning course. As the process is extremely advantageous for the organizations that are implementing it, content localization is bound to become more popular with global organizations looking for uniform learning outcomes from the training programs.
GCube is one of the fastest-growing organizations in the Asia Pacific offering complete learning technology solutions under one roof. With over 80+ industry awards, our solutions range from enterprise LMS, custom content development, Virtual Instructor-led Training solutions, mobile learning, microlearning, translation, and localization in over 60 languages.
2- Improving knowledge acquisition & retention
Since localization would enable the learners to relate better with the content, it will make it easier for them to acquire new information and retain it for longer durations. When learners encounter images, examples, or even fonts associated with their culture, knowledge acquisition becomes easier. This also contributes to longer and better retention of the information. Consequently, the learning application will also become easier, better, and faster in the workplace.
3- Boosting employee engagement
Localization is like giving a personalized touch to show your employees the organization’s efforts to ensure their comfort and promote a relatable academic culture. As your employees better relate to localized content, this enhances overall knowledge retention and workplace productivity. Moreover, employees are more likely to engage with the training modules if it takes care of their cultural sensitivities.
4- Diversified core learning
Through eLearning content localization, the core information from the initial module can be transformed into a message for your target audience, specific to each location and culture. This will help to create diversified learning content while maintaining core learning.
It helps global corporations to integrate their diverse and distributed workforce whilst also offering successful global training — each employee can have an accurate image of the brand of his or her business.
5- Managing consistent content
As companies want to grow their reach worldwide, it is essential to maintain consistency across all translated content. A professional localization agency can work with a team of native speakers who can maintain the consistent style, tone, and voice of the course content. So, this helps to boost the credibility of the course as well as the value of the training program. Also, delivering consistent content helps organizations to save time and costs by creating and publishing the content more effectively.
6- Improving brand image and the popularity of the training program
Incorporating the practice of eLearning localization portrays the organization as being compassionate and considerate of its employees’ cultural sensitivities and values. This also helps the organizations gain the respect and trust of its customers and employees, and ultimately improve the overall brand presence.
These are just some of the many ways localization can add significant value to an eLearning course. As the process is extremely advantageous for the organizations that are implementing it, content localization is bound to become more popular with global organizations looking for uniform learning outcomes from the training programs.
GCube is one of the fastest-growing organizations in the Asia Pacific offering complete learning technology solutions under one roof. With over 80+ industry awards, our solutions range from enterprise LMS, custom content development, Virtual Instructor-led Training solutions, mobile learning, microlearning, translation, and localization in over 60 languages.
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