Volvo Eicher’s Itube: User Generated Content for Training Revolution

Multi-media learning has been accepted to create better retention for a while now and L&D has seen the uptake of audio-visual learning for decades. However, the pandemic fast-forwarded our worlds and things changed rapidly.  According to Think with Google, 58% learners are using digital video to learn new skills in the post-pandemic world.

Given the blue-collared nature of work in the auto industry’s manufacturing units and service centers, watching and learning is an absolute necessity and thus the value in using video as a medium is clear. When Volvo Eicher approached GCube for a learning solution that will work for their dispersed workforce with variable educational background, we immediately identified the need for video-based learning. However, given the volume of content needed and variety of learners we were catering to there were two major challenges:  

• High costs of video production with proper content localization.
• Time taken to create the same.
  

Thus, ITube was built. ITube is a video sharing platform integrated in the GCube LMS for Volvo Eicher which is a channel-based video platform built exclusively for the client’s workforce much like the more commonly used counterpart, Youtube. The platform curates user generated content which are naturally localized, low cost and also come from in-house Subject Matter Experts.

 How did ITube solve the above stated challenges?

Leveraging localized and user generated video content: Itube resolves the time and cost issues by allowing their workers to create videos. Effectively deploying the user generated video content model for sharing knowledge. This not only brings down the cost but also crunches the hefty process of content generation from 15 – 20 days to just a 5-minute exercise. Suppose there is a need for short format videos on various parts of trucks. That will be a lot of videos with a very high production cost and also will need experts. But here, a senior worker can create a video on their respective work area and upload it for other juniors to learn from. The same can be done for topics related to features, offers, objection handling, addition or removal of parts, upgrades, after sales support and many other areas which become beneficial for the entire force.

Quality check through content moderation: Though Itube grants the content creation rights to all users, it gives singular authority to a moderator to ensure quality control measures remain in place. The moderator curates the user generated video content and after passing the quality check process they are uploaded to the video platform.

Concrete strength to the internal stakeholders for training:  Itube helps the internal leaders to increase their contribution to quality of training. Plus, it comes with a string of benefits like organizing contests for the HR teams from a content development standpoint. This adds strength to best practice sharing within the company.

Itube also comes with a live-broadcast-to-active-audience feature which increases engagement and retention.

How ITube created better learning strategy through videos?

1. With users generating video content, the first positive impact was on the number of knowledge videos spanning across a variety of categories, that were created every month. There are more than 350 videos on the platform with almost next to nothing development cost.
2. The basic fact that these videos were created by friends, colleagues, peers or seniors immediately raised the number of views, average duration of video consumption, and engagement levels of the knowledge content. As on 1st May 2021, the total users on the platform are close to 11,500.
3. Localization of video production provided a distinctive demographical edge as content was created from different regions, using different languages, and keeping in mind the preference, culture and sensibilities of the audience in that area.
4. This further allowed content distribution and penetration to the furthest corners of where Volvo Eicher ran operations.
5. By using the metrics from ITube rewards could be given to the best video content creators, providing gratification for their efforts and motivating others to get involved.
   
   

Itube is a revolutionary video training content platform that was specifically designed keeping in mind the unique characteristics of the automotive Industry. It has already delivered on its promise to Volvo Eicher with the total number of users of the platform going up to 7300.

With 100+ industry awards, and 45 new clients onboarded in the last financial year, we at GCube would love to share more about everything Itube can do for your company. Do write to us at info@gc-solutions.net.

Mobile LMS App to Best suit your Modern Learners

Mobile LMS app - M Learning is the way to go!

With development of learning management systems with mobile app, learning technologies have made use broadband internet and wireless technologies access learning as per the just-in-time needs of the learners. M Learning now means learning not just on one device but multiple devices that are interconnected. This helps learners to find the continuity and right context needed for seamless learning. Progress and assessments can also be mapped across these interconnected devices.  

Learning Management Systems are not a new phenomenon in the Corporate Learning and all the best ones now boast of an LMS app - built in for effective m learning. Gone are the days when e-learning would force learners to be confined to a computer. Mobile LMS apps make sure that learners can now access learning not just at a specific location but wherever and whenever they require. With development of learning management systems with mobile app, learning technologies have made use broadband internet and wireless technologies access learning as per the just-in-time needs of the learners. M Learning now means learning not just on one device but multiple devices that are interconnected. This helps learners to find the continuity and right context needed for seamless learning. Progress and assessments can also be mapped across these interconnected devices.  

Why bother with M Learning? Because it makes sense! 

LMS apps deliver M learning that increase accessibility of learning as well increase the scope to include social and collaborative learning. The best mobile LMSs also include and support game-based learning to increase learner engagement. Game-based learning strategy has been immensely successful in creating impactful learning opportunities for employees. LMS app now have learning games and gamified learning content available that makes sure that boredom never strikes and halts the process of learning in the modern workplace. 

1. Learning Games on Mobile LMS app

For the benefit of the corporate learning, learning games must strike the balance between engagement and learning. Though learners love to engage with learning games, acquiring new skills or knowledge is a priority for them as well.  Learning games on mobile LMS can be utilized in many ways - imparting new skills, enhance knowledge, provide opportunities for practice and provide feedback on performance as well. This checks all the boxes in the list of expectations that most corporate learners have from workplace learning opportunities. 

2. Online or Offline Learning

The biggest benefit of m learning with LMS app is that it provides learning opportunities anywhere and anytime. This benefit is enhanced further for learning games as most learners are willing to try out the game even in their free time, making use of non-productive times like travelling or waiting between jobs and so on. Learning management system with mobile app provides an opportunity to learn even when there is no internet availability. 

3. Learning with Collaboration

M learning app is a powerful way of social and collaborative learning as well. Learners can connect with the LMS app with other learners through the social networking sites or even m learning games. Learner can post and share their scores or achievements on a ‘leaders’ board’ or tips on a discussion board. New learners can ask for help and get it from achievers who have been performing exceptionally. Collaborative tools built within the LMS app can support a comments section that can be the collaborative ground for discussions and learning. 

4. Engaging content with Mobile LMS app

The best mobile LMS help creating content with the help of audio or video recording. The use of mobile devices is very useful when providing the ready opportunity for learners to record on their mobile devices and share with other learners. Since most mobile devices have in-built hardware as well as software for recording as well as sharing, it is easy for learners to create learning content based on their experiences. 

With m learning and mobile LMS app, the learning experience of modern workplace learners can be enhanced. G-Cube LMS has a mobile LMS app which provides a highly personalized learning experience with custom Learner, Manager and Trainer features. In conclusion, Adopting a modern mobile LMS app is the modern way for learning and achieving the ROI of training.