Delivering Effective E-learning Solutions to Optimize Sales Training Delivery

Many sales organizations have traditionally trained their employees within a classroom setting. Learners could glean best practices and learn new lessons from trainer, share ideas with their peers and interact face-to-face. But, training sales teams in a classroom has many drawbacks such as high infrastructural costs, less learner engagement and more. 

Due to the geographically spread salesforce, e-learning is adopted as an effective approach to deliver training for sales personnel at their own pace of time and convenience. While employee interaction can be better addressed in classrooms, e-learning solutions are imparted for sales employees to boost their skills and overall workplace performance. Undoubtedly, online learning is a great way to reinforce learning as it can be delivered across personalized mobile devices such as smartphones and tablets, even on the go. 

With modernization, sales companies have centralized the scope of training at the workplace, thereby making e-learning to take the first place. Several use cases where various types of e-learning solutions are provided for sales training are outlined as follows:

• Game-based learning approach has been widely adopted by a majority of sales organizations. When salesforce can access online courses in the form of short games, they feel motivated to complete the game and gain expertise on an entire range of products and services. As a result, it results in better employee engagement, knowledge retention and improved business sales. 

• Sales employees fail to engage and retain what they learn during a lengthy classroom-based training session. Consequently, they fail to effectively sell the products to their customers, leading to poor sales. Therefore, Augmented Reality-based mobile-learning apps are designed to showcase various product features and benefits through interactive visuals and audios, and less of text. 

• Online training programs for sales can be customized as per the learner’s job role, their location and need. In addition, e-learning programs also support performance tracking and reporting, thereby allowing organizations to analyze how their employees are performing. 

Effective sales training solutions help to enhance employee’s skills and boost organizational performance through better profitability and workplace productivity. Highly engaging online sales courses can result in an increase in activity levels, sales volumes and product orders. E-learning solutions are delivered to benefit sales personnel looking for improving their selling skills and building new skill sets. These prepare the workforce to attain sales success by gaining knowledge expertise, confidence and seeking the necessary skills to succeed. Sales workforce training is another cost-effective way to improve the overall business uptake and employee performance. If delivered effectively, online sales training can be repaid many times over.

Gaining a Competitive Edge Using Modern LMS for Extended Enterprise

With the advent of internet technologies, organizations have set a major difference in the way they impart training to engage and retain the modern workforce. Extended enterprise learning, aims at training non-employees and impact their behavioral changes.

Organizations work to tailor the existing LMSs for specific audience needs as well as, an in-house development team to cater to the bespoke business requirements. The extended enterprise is more than technology, which requires an organization to provide e-courses beyond internal workforce, through external distribution channels. 

With ever-increasing business expectations, the scope of using extended LMS for workplace learning leads to better employee productivity, knowledge retention and greater impact on the bottom line. As the extended network of employees, work from varied locations, it becomes imperative to use an external e-learning platform which is mobile-supported, flexible and easy to access. Extended enterprise learning appears in varied forms as discussed below:

• Dealer workforce training

Automotive companies know how to address the challenges of training their extended dealer network. Therefore, ensuring consistency of training across the contingent personnel is critical for the delivery of an incredible customer service. Today, robust online learning platforms are integrated with Dealer Management Systems (DMSs) to provide training- anytime and anywhere. A significant data is utilized from DMS so that dealer employees, can trigger the LMS for an effective content delivery.

• Workforce compliance training

Industries such as transportation, oil & gas and retail, need to timely update their workforce on regulatory compliances. An extended LMS is efficient enough in delivering mobile-based compliance training to the workers and contractors based at diverse locations.

• Partner channel training

Several companies in the manufacturing, telecom and other sectors comprise of independent partners that resell their products and services on a global scale. So, it is crucial to certify the extended workforce on the entire product range and deliver just-in-time performance support. This ensures an overall improvement in organizational sales, business productivity and customer satisfaction. 

Modern organizations leverage opportunities to train their extended enterprise in an effective way. Using an extended LMS, they aim to engage, motivate and retain learners, thereby combining the business and training outcomes into one measurable program. While e-learning began as an internal workforce training program, organizations have now realized the need to provide online courses beyond and outside their four walls. So, when extended employee training begins with strategic decision-making via a powerful distribution network, the outcomes can leave a great impact on an organization’s overall reach, brand value and growth.