Tuesday 23 October 2018

Catering to the Bespoke Learning Needs by Delivering Optimize Content via Interactive Mobile Apps

In today’s connectivity-enabled generation, mobility is the fact of life. An increasing number of organizations seek for mobile solutions to attain long-term success and embrace digital business on a priority.


By imparting effective mobile learning solutions, organizations are able to increase their revenues and customer expectation. As per Forbes, organizations that adopt mobile-based learning strategy drive customer loyalty, employee engagement and stay ahead of the curve. Also, businesses that use mobile apps for workforce training are able to boost employee satisfaction and workplace productivity. [Source: https://www.forbes.com/sites/allbusiness/2014/11/17/heres-why-your-business-needs-its-own-mobile-app/#4db20ade327f]. 

The adoption of innovative mobile technologies is expected to go higher as infrastructure and mobile devices are getting more cost-effective and smarter. Consequently, it has encouraged organizations to deliver micro content, which is easy to access and quick to digest. This approach provides learners with lucrative opportunities to learn at their own pace, anytime and anywhere. Today, companies have started reshaping their training strategies to facilitate mobile learning on a wider scale. New-age learners are increasingly using customized mobile apps to meet their pertinent training needs.

When it comes to mobile learning, the process of development depends on varied factors such as targeted audiences, purpose, training budget and more. If organizations want to build a significant mobile presence, then an intelligent mobile app serves the purpose. For instance, it is not possible to integrate a mobile website with native hardware features of smart mobile devices. To access the GPS or Camera feature, a product can be best delivered as an app. Modern apps can deliver the best user experience through different scenarios. Consider an example, engaging games, data manipulation through calculations, charts or reports can be achieved easily through mobile Apps. While mobile web is going better with specific functions like SMS, GPS, click-to-call and others, using the mobile camera or processing power of training module is most efficiently utilized through an App. One of the key considerations when developing an App is to ensure that you are driving improved ROIs.

The bottom line is that mobile learning holds the potential to impart learning at your own pace of time and convenience. Mobile technologies make learning available on a broader scale in comparison to the traditional training approach. Need for accessible information will evolve as the use of mobile devices and continued access become more integrated into modern learners’ lives. Optimizing the delivery of training content via robust mobile apps on personalized devices is becoming a crucial part of the overall learning & development process.

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