Wednesday 6 November 2019

Deploying Gamified Corporate E Learning Platform for Retail Sector

Empowering Workforce and Engaging Customers

With the changing economy and ever-evolving consumer needs, the retail industry needs to have a competent workforce to thrive in today’s market. As retail is a more people-centric domain, it must keep the focus on the diversified workforce, which include channel partners, distributors, franchisees, and others. Therefore, the implementation of a corporate e learning platform becomes significant to drive employee engagement, business productivity, and overall customer satisfaction. Retail companies face challenges while performing day-to-day operations, so it is crucial to train employees about the latest products and processes. They deploy the new-age and customizable gamified corporate LMS to engage maximum learners, boost collaboration, and overall knowledge retention.


With technological advancement, retail organizations are shifting towards delivering game-based corporate e learning solutions. Modern LMS for retail workforce training caters to diverse training goals which include:

  • Onboarding- To train recruits on industry's policies and norms, thereby reducing employee attrition rates and improving business productivity.
  • Compliance training- To keep employees updated with regulatory compliances and workplace safety, thereby improving retention levels.
  • Product training- To train sales employees on the latest products and services, thereby improving overall sales and customer satisfaction.

Why Choose Gamified Corporate E Learning Platform? 

Modern LMS delivers gamified corporate eLearning solutions to meet pertinent training goals such as sales enablement, compliance training, onboarding, and others. Games engage and encourage retail workforce by providing the following benefits:

  • New hire training

The retail industry deploys game-based corporate learning platforms for an effective onboarding experience. Modern LMS incorporates the gamification feature to engage and update new hires with the company's policies, products, customer handling, and other processes. Short quizzes, video nuggets, and interactive scenarios are introduced in the game to aid employees in addressing complex situations for successful onboarding of new hires.

  • Compliance training

The delivery of game-based compliance training motivates employees to undergo mandatory training sessions and remain updated. Consequently, it helps the retail sector to address significant challenges such as health & safety, money handling, regulations, and so on. Unlike boring classroom training, the game-based e-learning environment creates a fun-filled experience for all, thereby improving overall engagement, knowledge retention, and driving business growth.

  • Sales training

It is a significant concern for retail companies to deliver a personalized training experience for customers. So, it becomes crucial to adequately train the sales workforce on the latest products and services, even on the go. Corporate e learning platforms support gamification features (badges and levels) to familiarize sales employees about new products and foster customer relationships.

With the continuous development of the retail industry, it is essential to have a modern corporate e learning platform at the place. Ultimately, the delivery of gamified LMS solutions helps to reduce employee attrition, boost sales, drive workforce performance, and increase ROIs.

1 comment:

  1. Gamification is the application of game-design elements and game principles in non-game contexts. It is a set of activities and processes to solve problems by using or applying the characteristics of game elements.
    Employee gamification platform
    Gamified Performance
    Best employee engagement platforms

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